THEY DON'T LIKE IT UP 'EM - SOFT STYLE UNISEX T SHIRT

INSPIRED BY JIMMY PERRY AND DAVID CROFT'S DAD'S ARMY

“They Don’t Like It Up ’Em!” is the iconic catchphrase of Captain Mainwaring’s pompous yet lovable subordinate, Corporal Jones in Dad’s Army, a beloved British sitcom about the Home Guard during World War II. Delivered with comic timing and exaggerated authority, the phrase became synonymous with the show’s cheeky humour and character-driven comedy. It highlights the mix of bravado, absurdity, and endearing incompetence that made Dad’s Army a classic, turning a simple line into a memorable hallmark of British television comedy.