THEY DON'T LIKE IT UP 'EM - DAD'S ARMY INSPIRED SOFT STYLE UNISEX T SHIRT

“They Don’t Like It Up ’Em!” is the iconic catchphrase of Captain Mainwaring’s pompous yet lovable subordinate, Corporal Jones in Dad’s Army, a beloved British sitcom about the Home Guard during World War II. Delivered with comic timing and exaggerated authority, the phrase became synonymous with the show’s cheeky humour and character-driven comedy. It highlights the mix of bravado, absurdity, and endearing incompetence that made Dad’s Army a classic, turning a simple line into a memorable hallmark of British television comedy.